We are rarely free to pursue the logical concepts and clear thinking of the Zero Waste strategy. Instead we are forced to swim in the mainstream sea where inefficiency is seen as a way to make profit and destruction of resources is considered good. On these pages, we take a look at some of the particular ways that inefficiency and destruction are motivated.

Do you assume that waste always has to be generated? Are you a victim of the “waste mentality”?

Not to worry – everyone is! But how would you like some medicine for your condition? Follow me down this path to see some implications of too much faith in wasting.